The world’s most sustainable destination
North Brabant is home to the world’s most sustainable destination: Van Gogh National Park
Van Gogh National Park took first place in the Destination Management category of the Green Destinations Top 100 Story Awards 2026, as judged by an international jury of experts from Green Destinations. This was announced during ITB in Berlin, the world’s largest trade fair for tourism. This means that Brabant is among the global frontrunners in the field of sustainable tourism and destination management. The award was accepted by Van Gogh National Park and Brabant Partners.
This award demonstrates what is possible when nature, heritage, tourism and regional partners work together to create a sustainable destination. As the Van Gogh Sites Foundation, we are proud to contribute to keeping alive the story of the Brabant landscape that inspired Vincent van Gogh.